HAPPY CINCO DE MAYO!
A CELEBRATION OF MEXICAN-AMERICAN HERITAGE
Cinco de Mayo is an annual celebration held on May 5th, to commemorate the Mexican Army’s unlikely victory over the French Empire at the Battle of Puebla, on May 5, 1862. Contrary to popular misconception, Cinco de Mayo is not actually Mexico’s Independence Day, but more simplistically, the Mexican victory over the French at Puebla.
In the United States, Cinco de Mayo festivities often include colorful parades, food, music, mariachi bands, folkloric dancing and traditional Mexican foods and beverages.
In Mexico, the commemoration of the Battle of Puebla is mostly ceremonial and less festive, with primarily military parades. In the US, Cinco de Mayo has a significance well beyond that in Mexico. In the U.S., Cinco de Mayo represents the celebration of Mexican-American culture. United States Cinco de Mayo festivities often include colorful parades, food, music, mariachi bands, folkloric dancing and traditional Mexican foods and beverages. Cinco de Mayo, as celebrated in the United States, carries some similarities to St. Patrick’s Day. It’s evolved into a mainstream marketing opportunity for retailers within a celebration of cultural heritage. The typical US Cinco de Mayo may include kicking back with family and friends, with music, tacos, nachos and margaritas.
Corporations view Cinco de Mayo as a strategy for marketing to Latino bodega consumers. Bars and restaurants offer special Cinco de Mayo menus and discounts. Liquor stores, urban retailers and bodegas reap the benefits of increased sales as they meet Latino consumer demands each year during the celebrations.
Bodegas, convenience/grocery stores and independant alcohol retailers in Mexican communities are busier than ever this week, stocking their shelves and getting ready for a boost in sales, as Cinco de Mayo customers will be filing in for popular Mexican products, snacks, and of course, alcohol, including – but not limited to – tequila and beer.
National Retail Solutions provides a point of sale system uniquely tailored for ethnic, independent retailers. The system is unique in that it’s not just a cash register, but also an ecosystem to help Latino bodegas survive and thrive despite the competition of retail chain giants and online stores. 5,000+ bodegas, convenience and liquor stores nationwide use the National Retail Solutions POS system to check out 13.5 million+ customers monthly. This week, store owners are checking inventory on their POS (with just one touch of a fingertip!) and entering new and exciting Mexican products into their pricebook on the POS portal, in eager anticipation of the Cinco de Mayo rush. (The point of sale system comes pre-programmed with over 400,000 popular American grocery and household items.) Merchants can add their own scan codes to speed up the checkout process and offer special Cinco de Mayo promotions. Plus, the NRS POS comes with its own BR Club loyalty program, for which customers can sign up using their phone number. The program alerts customers of special deals, and they get extra instant discounts at checkout by swiping their key fob.
Feliz Cinco De Mayo from the entire National Retail Solutions family!