NRS Provides Digital In-Store Advertising to Deliver Value to Underserved Small-Business Market

POS Customer Facing Ad Screen

National Retail Solutions is revolutionizing the world of digital advertising by delivering a captive audience during the point of purchase.

National Retail Solutions (NRS) is operating one of the nation’s fastest growing point-of-sale networks for independent retailers. NRS is now leveraging their point-of-sale (POS) terminal network to display consumer-facing advertising in bodegas and other independent retail stores nationwide.

NRS retail terminals feature dual facing hi-definition monitors.  The customer-facing display shows a split screen during transactions. One half displays the register tape and the other various offers and promotions from advertisers (including consumer packaged good (CPG) providers) on the other.  Before and after a transaction, the display rotates both static and video advertising at adjustable time increments.

“Retailers love the advertising potential of our POS network because it helps promote their products and increase their sale,” said Elie Y. Katz, President of NRS.  “We help these bodegas and other small independent urban retailers compete more effectively with bigger box stores and retail chains.”

Customer Facing Advertising screen
A display ad on the customer facing screen

With over 2500 stores already participating in the rapidly growing NRS retail advertising network, consumer package goods providers and other advertisers now have a powerful tool to reach hundreds of thousands of customers a day, primarily in urban, Hispanic, and other ethnically focused markets.

Eli Korn, VP of NRS, said, “Our high definition, consumer-facing terminals offer CPG suppliers with a powerful new channel to reach urban consumers as they make in-store purchasing decisions.  Across our rapidly growing urban POS network, NRS already provides over two million impressions a day nationwide with an average transaction length of between 30 and 120 seconds.”

Hannah Kestenbaum, NRS Media Manager, boasts of developing relationships with ad agencies and CPG companies.

“The advantage of an ad at the point of purchase is clear,” says Kestenbaum. “We are excited to show how effectively our network can extend marketing reach in the Hispanic market. This ad space reaches the targeted audience with proven impressions. Not many other companies can guarantee that consumers are seeing their ads,” she said.

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To partner with NRS or view the media kit contact Hannah Kestenbaum: Hannah.Kestenbaum@idt.net

Hannah is the Media Manager at National Retail Solutions. Contact her to find out how to get on the blog, how to advertise on our POS system, or to chat about the weather.

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